From idea to sales in 7 months: How this M&A professional launched a millet-based chocolate bar

• Indian consumers are changing how they eat and are interested in healthy and sustainable foods.
• According to reports, the healthy snacking market in India is expected to grow at a CAGR of around 20% between 2020 and 2025.
• Nirali Shah, a CA and M&A professional observed this trend and launched Protreat, a startup in the healthy snacking space.
• Here is her 7-month journey – decoding every step, from idea to product creation, packaging, marketing, and sales.

Idea: Healthy chocolate bar

Like most Indians, I have a sweet tooth and crave something sweet mostly chocolates now and then.

However, as my awareness of the health risks associated with refined sugar and preservatives grew, I couldn’t help but feel guilty with each bite.