How this tech-savvy CA developed a SaaS solution to help CFOs & Auditors in the valuation of exotic financial instruments

• Hi! I am Venkata Subramani, a chartered accountant (CA), cost accountant, and senior finance professional with over 35 years’ worth of industry experience.
• I have been in the corporate world since 1994, assuming various roles in hedge accounting and valuations.
• In 2020 after three decades of corporate experience, I decided to start my own consulting firm focused on the valuation of various financial instruments. As part of my consulting engagements, I built discrete systems to value different financial instruments.
• When the Covid-19 pandemic put us in a nationwide lockdown I came up with the idea of developing a cloud-based software platform providing analytical solutions for accounting as per Ind IAS/IFRS.
• This is my entrepreneurial journey of how I founded RVSBELL Analytics.

Entering the world of hedge fund accounting

In 2005, after almost a decade and plenty of learnings at the IT company, I got an opportunity to work as the chief operating officer (COO) of a hedge fund administration company headquartered in New Jersey, USA. It was an exciting role and I took it up.

There I was managing a Chennai-based team of core finance and accounting professionals and served several global clients.

In that company, I learned the nuances of financial instruments in-depth and even wrote my first book, Accounting for Investments – Volume 1: Equity, Futures, and Options.