Quit Arthur Andersen to start a CA firm: Today ASA is India’s top 10 firm with a team of 1000+

• Hi, I am Ajay Sethi, Founder and Managing Partner of ASA.
• In 1991, at the age of 26, I began the practice in a small room, with no far-reaching visions.
• The first three years were a struggle, but with the right strategies and hiring the right team, we thrived. 
• Today, we are among India’s top 10 firms, with a team of over 1,000 members, 33+ Partners, a presence across 8 Indian locations, and 6 international desks.

Entrepreneurial leap

To be frank, my desire to do CA wasn’t there. It was a fluke.

My parents come from a colonial background, so for them being fluent in English and landing a good job were the two most important aspects.