Quit Arthur Andersen to start a CA firm: Today ASA is India’s top 10 firm with a team of 1000+

• Hi, I am Ajay Sethi, Founder and Managing Partner of ASA. In 1991, at the age of 26, I began the practice in a small room with no far-reaching visions.
• The first three years were a struggle but fortunately with strategies and hiring the right team, we thrived. 
• Today we are India’s top 10 firms with a 1000+ member team, over 33 Partners, presence in 8 locations in India, and 6 international desks. 
• Here is our journey of building and scaling ASA. 

Entrepreneurial leap

To be frank, my desire to do CA wasn’t there. It was a fluke.

My parents come from a colonial background, so for them being fluent in English and landing a good job were the two most important aspects.

My father, who was a banker, wanted me to either become a doctor, engineer, or architect. And I wanted to start my own business!