Accenture CEO announces new “Reinvention Services”

• Accenture just booked $1.5B in GenAI deals this quarter — yes, in just one quarter! But here’s the twist: its stock is down nearly 20% since Jan 2025.
• On June 20, 2025, it announced a massive restructuring to embed AI into everything.
• Starting Sept 1, all its core services — strategy, tech, ops, creative — will merge into one AI-powered unit: Reinvention Services.
• It will be led by Manish Sharma (currently CEO of the Americas). He will become the company’s first Chief Services Officer.

Strategy, ops, tech, creative… It’s all getting AI-fied!

To meet rising demand for integrated AI solutions, Accenture is consolidating its services under a new business unit: Reinvention Services.

Previously, their services included:

• Strategy
• Consulting
• Song (creative)
• Technology
• Operations

Starting September 1, Accenture will merge its core offerings into one unified division: Reinvention Services

So, what does Accenture’s “Reinvention” Services really mean?

Accenture isn’t just talking about AI — it’s already helping global companies use it in powerful ways.

On a call with CNBC, CEO Julie Sweet shared real examples of what this new Reinvention Services unit will focus on:

• Fincantieri (Italy): Building the world’s first AI-powered ship that can predict maintenance, manage energy, and talk to docks on its own.
• Laughing Cow (Bel Group): Using AI to modernise cheese production.
• Vale (Brazil): Speeding up environmental permits with AI tools.
• Nescafé, Nespresso, Dolce Gusto: Creating AI-generated 3D product avatars to cut time and cost for marketing campaigns.

Also read: Big 4 firms gearing to introduce a new kind of audit – AI Audit services

Yes — Accenture is officially calling its people “reinventors”

Julie Sweet, Chair & CEO, put it this way during the June 20 announcement:

“We are writing the playbook for how to be the most AI‑enabled, client‑focused professional services company in the world and a great place to work for our people—our reinventors.”

Key leadership changes

The leadership team is also getting revamped:

• Strategy: Muqsit Ashraf
• Consulting: Jason Dess
• Technology: Rajendra Prasad
• Operations: Arundhati Chakraborty
• Creative (Song): Ndidi Oteh
• COO Roles: Kate Hogan becomes the global COO
• CEO of the Americas: John Walsh

Accenture’s AI-related earnings

Accenture is booking billions in AI-led revenue.

It just reported:

• $17.7 billion in revenue for Q3 FY25 (up 8% YoY).
• $1.5 billion in generative AI bookings for the quarter.
• $4.1 billion in AI bookings over the last three quarters.

Also read: Big 4 firms in India cashed ₹20,000 Cr from Tech Consulting, not Audits

What about GenAI in Indian IT industry?

They’re investing — but GenAI revenue? Still under wraps.

• Wipro: $1B GenAI fund, IIT CoE, trained 250k+ staff
• Infosys: Topaz platform, 12k+ use cases
• TCS: $1.5B pipeline, 350k+ trained

But, wait! A BCG report shows that AI-mature Indian firms see:

• 1.5× revenue growth
• 1.8× higher shareholder returns

KPMG India reports: 65% of TMT firms saw 10–20% ROI on AI deployments

Meanwhile…..

Big 4 is focusing on AI Audit Services

According to the Financial Times, Big Four firms (EY, PwC, Deloitte) are launching AI audit practices.

Why?

• Companies fear AI hallucinations
• Regulators are stepping in
• Clients want trust and transparency

Think cybersecurity audits. Now imagine that, but for AI models. Billion-dollar vertical? Very likely.

Wrapping up…

For clients and professionals alike, this restructuring signals that AI is no longer a niche add-on — it’s now embedded into every consulting and delivery layer.