TFS Gulf 
- Accenture just booked $1.5B in GenAI deals this quarter — yes, in just one quarter! But here’s the twist: its stock is down nearly 20% since Jan 2025.
- On June 20, 2025, it announced a massive restructuring to embed AI into everything.
- Starting Sept 1, all its core services — strategy, tech, ops, creative — will merge into one AI-powered unit: Reinvention Services.
- It will be led by Manish Sharma (currently CEO of the Americas). He will become the company’s first Chief Services Officer.
Strategy, ops, tech, creative… It’s all getting AI-fied!
To meet rising demand for integrated AI solutions, Accenture is consolidating its services under a new business unit: Reinvention Services.
Previously, their services included:
- Strategy
- Consulting
- Song (creative)
- Technology
- Operations
Starting September 1, Accenture will merge its core offerings into one unified division: Reinvention Services
So, what does Accenture’s “Reinvention” Services really mean?
Accenture isn’t just talking about AI — it’s already helping global companies use it in powerful ways.
On a call with CNBC, CEO Julie Sweet shared real examples of what this new Reinvention Services unit will focus on:
- Fincantieri (Italy): Building the world’s first AI-powered ship that can predict maintenance, manage energy, and talk to docks on its own.
- Laughing Cow (Bel Group): Using AI to modernise cheese production.
- Vale (Brazil): Speeding up environmental permits with AI tools.
- Nescafé, Nespresso, Dolce Gusto: Creating AI-generated 3D product avatars to cut time and cost for marketing campaigns.
Also read: Big 4 firms gearing to introduce a new kind of audit – AI Audit services
Yes — Accenture is officially calling its people “reinventors”
Julie Sweet, Chair & CEO, put it this way during the June 20 announcement:
“We are writing the playbook for how to be the most AI‑enabled, client‑focused professional services company in the world and a great place to work for our people—our reinventors.”
Key leadership changes
The leadership team is also getting revamped:
- Strategy: Muqsit Ashraf
- Consulting: Jason Dess
- Technology: Rajendra Prasad
- Operations: Arundhati Chakraborty
- Creative (Song): Ndidi Oteh
- COO Roles: Kate Hogan becomes the global COO
- CEO of the Americas: John Walsh
Accenture’s AI-related earnings
Accenture is booking billions in AI-led revenue.
It just reported:
- $17.7 billion in revenue for Q3 FY25 (up 8% YoY).
- $1.5 billion in generative AI bookings for the quarter.
- $4.1 billion in AI bookings over the last three quarters.
Also read: Big 4 firms in India cashed ₹20,000 Cr from Tech Consulting, not Audits
What about GenAI in Indian IT industry?
They’re investing — but GenAI revenue? Still under wraps.
- Wipro: $1B GenAI fund, IIT CoE, trained 250k+ staff
- Infosys: Topaz platform, 12k+ use cases
- TCS: $1.5B pipeline, 350k+ trained
But, wait! A BCG report shows that AI-mature Indian firms see:
- 1.5× revenue growth
- 1.8× higher shareholder returns
KPMG India reports: 65% of TMT firms saw 10–20% ROI on AI deployments
Meanwhile…..
Big 4 is focusing on AI Audit Services
According to the Financial Times, Big Four firms (EY, PwC, Deloitte) are launching AI audit practices.
Why?
- Companies fear AI hallucinations
- Regulators are stepping in
- Clients want trust and transparency
Think cybersecurity audits. Now imagine that, but for AI models. Billion-dollar vertical? Very likely.
Wrapping up…
For clients and professionals alike, this restructuring signals that AI is no longer a niche add-on — it’s now embedded into every consulting and delivery layer.
