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Accenture CEO announces new “Reinvention Services”

Accenture just announced a massive restructuring to embed AI into everything, fueled by a sweeping demand. Booked $1.5B in GenAI deals this quarter. New unit will be led by Manish Sharma (currently CEO of the Americas).

The Finance Story by The Finance Story
Published date: 26th June, 2025
Last edited date: 27th June, 2025
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  • Accenture just booked $1.5B in GenAI deals this quarter — yes, in just one quarter! But here’s the twist: its stock is down nearly 20% since Jan 2025.
  • On June 20, 2025, it announced a massive restructuring to embed AI into everything.
  • Starting Sept 1, all its core services — strategy, tech, ops, creative — will merge into one AI-powered unit: Reinvention Services.
  • It will be led by Manish Sharma (currently CEO of the Americas). He will become the company’s first Chief Services Officer.
Accenture CEO announces new “Reinvention Services”

Strategy, ops, tech, creative… It’s all getting AI-fied!

To meet rising demand for integrated AI solutions, Accenture is consolidating its services under a new business unit: Reinvention Services.

Previously, their services included:

  • Strategy
  • Consulting
  • Song (creative)
  • Technology
  • Operations

Starting September 1, Accenture will merge its core offerings into one unified division: Reinvention Services

So, what does Accenture’s “Reinvention” Services really mean?

Accenture isn’t just talking about AI — it’s already helping global companies use it in powerful ways.

On a call with CNBC, CEO Julie Sweet shared real examples of what this new Reinvention Services unit will focus on:

  • Fincantieri (Italy): Building the world’s first AI-powered ship that can predict maintenance, manage energy, and talk to docks on its own.
  • Laughing Cow (Bel Group): Using AI to modernise cheese production.
  • Vale (Brazil): Speeding up environmental permits with AI tools.
  • Nescafé, Nespresso, Dolce Gusto: Creating AI-generated 3D product avatars to cut time and cost for marketing campaigns.

Also read: Big 4 firms gearing to introduce a new kind of audit – AI Audit services

Yes — Accenture is officially calling its people “reinventors”

Julie Sweet, Chair & CEO, put it this way during the June 20 announcement:

“We are writing the playbook for how to be the most AI‑enabled, client‑focused professional services company in the world and a great place to work for our people—our reinventors.”

Key leadership changes

The leadership team is also getting revamped:

  • Strategy: Muqsit Ashraf
  • Consulting: Jason Dess
  • Technology: Rajendra Prasad
  • Operations: Arundhati Chakraborty
  • Creative (Song): Ndidi Oteh
  • COO Roles: Kate Hogan becomes the global COO
  • CEO of the Americas: John Walsh

Accenture’s AI-related earnings

Accenture is booking billions in AI-led revenue.

It just reported:

  • $17.7 billion in revenue for Q3 FY25 (up 8% YoY).
  • $1.5 billion in generative AI bookings for the quarter.
  • $4.1 billion in AI bookings over the last three quarters.

Also read: Big 4 firms in India cashed ₹20,000 Cr from Tech Consulting, not Audits

What about GenAI in Indian IT industry?

They’re investing — but GenAI revenue? Still under wraps.

  • Wipro: $1B GenAI fund, IIT CoE, trained 250k+ staff
  • Infosys: Topaz platform, 12k+ use cases
  • TCS: $1.5B pipeline, 350k+ trained

But, wait! A BCG report shows that AI-mature Indian firms see:

  • 1.5× revenue growth
  • 1.8× higher shareholder returns

KPMG India reports: 65% of TMT firms saw 10–20% ROI on AI deployments

Meanwhile…..

Big 4 is focusing on AI Audit Services

According to the Financial Times, Big Four firms (EY, PwC, Deloitte) are launching AI audit practices.

Why?

  • Companies fear AI hallucinations
  • Regulators are stepping in
  • Clients want trust and transparency

Think cybersecurity audits. Now imagine that, but for AI models. Billion-dollar vertical? Very likely.

Wrapping up…

For clients and professionals alike, this restructuring signals that AI is no longer a niche add-on — it’s now embedded into every consulting and delivery layer.

The Finance Story

The Finance Story

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