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How this newly qualified CA declined several job offers & co-founded a thriving CFO service company in Capetown

Louw co-founded a company with his friends to offer hands-on financial expertise and technology to help start-ups navigate the complexities of scaling up.

The Finance Story by The Finance Story
Published date: 11th May, 2021
Last edited date: 26th June, 2024
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Louw co-founded a company with his friends to offer hands-on financial expertise and technology to help start-ups navigate the complexities of scaling up.
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  • Meet Louw Barnardt, a CA(SA) and entrepreneur based in South Africa. 
  • Straight out of articles, Louw co-founded a company with his friends to offer hands-on financial expertise and technology to help start-ups navigate the complexities of scaling up.
  • In 2013 they started at an incubator with only two desk spaces and in just 7 years they built a thriving company with a 30-member team having more than 70 years of industry experience.
  • Was it an easy road? Not at all. It was a really tough call to give up CA Salaries that they could otherwise have earned.
  • Find out how Louw and his team built ‘Outsourced CFO’ from scratch. 

The dream to be…

My dad is a chartered accountant and growing up, he was the partner of the entrepreneurship division at PWC in Kimberley.

My parents also ran a property business as a side hustle thus business, entrepreneurship, and real estate were dinnertime conversations growing up.

All of this created a deep desire in me to be an entrepreneur someday. In fact, ever since I was 6 years old, I wanted to be an entrepreneur.

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