How this 700+ employee accounting firm embraced technology early on and managed its own Digital Transformation

• Meet Ajay Sethi, a Practicing Chartered Accountant and the Founder and Managing partner of ASA & Associates (ASA). 
• ASA is one of India’s leading accounting and consulting firms dealing with clients from around the globe and has a team that has grown to over 700 professionals over the past 3 decades.
• As part of The Finance Story Digital Transformation series powered by Dell Technologies, we spoke to Ajay and his team about how ASA adapted to technology as an accounting firm.

As a managing partner of ASA, what is digital transformation for you?

This word, ‘Digital Transformation’ is a bit of a misnomer. When we went into computerization, nobody called it computerized transformation, or when we went into automation, nobody called it a transformation.

In simple words, Digital is the new method to upgrading working style and environment. A natural evolution to follow the earlier ones. However, given that the word “transformation” has caught on, one walks along.

For me, digital is all about enhancing efficiency and doing tasks at a lesser cost and time through data analytics, digital tools, etc.