From the CFO of Puma India and now at Bata: How Vidhya Srinivasan is evolving in this technology-driven world

• Meet Vidhya Srinivasan, the CFO of Bata and former CFO of Puma India, who has embraced the changes of the digital world.
• From making processes work with technology and implementing KPIs for branding, her role as a CFO entails more than just executing agendas for the company.
• As part of the digital transformation series powered by Dell Technologies, we spoke to Vidhya to understand her journey as CFO in this technology-driven world.

What is digital transformation for you?

For me, it is the entire challenge of improving processes using technology!

Those processes can range from transaction processes to communication between people, and the interface between functions. It could be delivering services within an organization.

With the use of technology, we can make these processes simpler, more efficient, and controllable. In simple words, Digital Transformation, at a more strategic level, changes the way in which we operate!