On the brink of burnout this CA quit her thriving corporate career & built a business focussed on wellness

• Hello, I am Ronel Jooste, a qualified chartered accountant and entrepreneur from South Africa.
• In 2014, my entrepreneurial aspiration together with the fact that I was on the brink of burnout made me realize that I had to prioritize my health and happiness.
• After a decade in the corporate world, I quit my position as Head of Group Financial Reporting and took the entrepreneurial leap and co-founded PhysEQFiT & FinanciallyFit Group specializing in physical, emotional, and financial wellness with my sister.
• We also started a guesthouse from scratch in 2016.
• Here is my story.

Back story

I was born and raised in a small town, Krugersdorp, located in the West Rand of Gauteng in South Africa. We are fortunate to have a close-knit loving family and I have a younger sister, Marli.

I had big dreams when I was growing up and for as long as I can remember I had aspirations of becoming a “businesswoman”.

In school, I excelled academically (with accounting being one of my favorite subjects) and always wanted to be a CA, even though I hardly knew what it entailed.