SEBI’s proposal to prevent ‘Finfluencers’ from spreading biased financial advice

• The Securities and Exchange Board of India (SEBI) is taking action to regulate ‘finfluencers’ or financial influencers who provide financial advice without proper registration. 
• This move is in response to concerns about fraudulent advice and biased promotions. 
• SEBI aims to protect investors and ensure transparency in the financial markets.

Advent of Finfluencers 

There are lots of ‘finfluencers’ also known as financial influencers, on social media like YouTube, Instagram, and TikTok. 

They give financial advice without being officially registered.